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San Francisco, CA (May 6, 2022) – Resquared, a venture-backed startup and provider of commercial real estate lead generation software, announced today that they have entered into a new agreement with Kimco Realty, North America’s largest publicly traded owner and operator of open-air, grocery-anchored shopping centers. A nationwide rollout of the Resquared platform will equip the Kimco team with the best in technology to increase their local and regional canvassing efforts.
“Our team has found great success using Resquared to reach decision makers, and in many cases the response rate we’ve seen has exceeded our more traditional canvassing methods,” said Jennifer Maisch, Vice President of Marketing & Communications at Kimco Realty. “The onboarding process was seamless, and the support from the Resquared team has been a great additional benefit of the tool.”
Local businesses have seen a surge in popularity, with many consumers eager to give back to their communities by shopping local. Having more local businesses in shopping centers creates a stronger portfolio and positions the shopping center to be more attractive to customers - a win-win for the community and leasing agent.
“Our platform specializes in connecting our customers with more local businesses than through traditional prospecting alone,” said Griffin Morris, Co-Founder at Resquared. “Through the use of our technology and best practices combined, our customers are able to facilitate the expansion of more local businesses, growing the local economy and creating more business opportunities.”
“Local businesses are integral to the fabric of communities,” said Maisch. “Resquared is a great way for our leasing team to identify and foster relationships with local business owners as we seek to curate the best possible shopping experience for our visitors.”
About Resquared
In March of 2020, Resquared launched the first marketing platform specifically designed to reach local businesses. The software has built-in data on every local business and includes training and workflows that have been proven to effectively get in touch with these business owners through social media and personalized email outreach. Case studies available on www.re2.ai demonstrate how Resquared can save, on average, 3+ hours per day of prospecting while generating 10x more leads.
About Kimco Realty®
Kimco Realty® (NYSE:KIM) is a real estate investment trust (REIT) headquartered in Jericho, N.Y. that is North America’s largest publicly traded owner and operator of open-air, grocery-anchored shopping centers, including mixed-use assets. The company’s portfolio is primarily concentrated in the first-ring suburbs of the top major metropolitan markets, including those in high-barrier-to-entry coastal markets and rapidly expanding Sun Belt cities, with a tenant mix focused on essential, necessity-based goods and services that drive multiple shopping trips per week. Kimco Realty is also committed to leadership in environmental, social and governance (ESG) issues and is a recognized industry leader in these areas. Publicly traded on the NYSE since 1991, and included in the S&P 500 Index, the company has specialized in shopping center ownership, management, acquisitions, and value enhancing redevelopment activities for more than 60 years. As of March 31, 2022, the company owned interests in 537 U.S. shopping centers and mixed-use assets comprising 93 million square feet of gross leasable space. For further information, please visit www.kimcorealty.com.
The Fastest Way
To Reach Local
Businesses
Maddie Netter
Peterson Companies
"I've found that Resquared has opened us up to people we usually wouldn't even think of"
Daniel Gardner
Weingarten Realty
"Resquared helps you get the exact tenant you're looking for, it's essential to be able to target for specific uses."
Fred Reynolds
Phillips Edison & Company
"I believe in my heart that Resquared is a grand slam of a product and would be a huge asset to anyone in the CRE industry."
Myles Stepner
Encore Capital Management
"Resquared pretty much has it all, so I have to do virtually no work outside of Resquared to get the information that is helpful to me in my prospecting"
Daniel Gardner
Weingarten Realty
"Prior to Resquared, we were reaching 40 businesses tops per week. Now, the number of businesses I can hit each week is unlimited."
Courtney Bruehl
Weingarten Realty
"Prospecting before Resquared was painful... I spent hours doing what we could do with Resquared within minutes, it has been complete night and day"
Jordon Mullen
Weingarten Realty
"Across the board overall, the data has been super consistent and really helpful to all of us"
Maddie Netter
Peterson Companies
"I've found that Resquared has opened us up to people we usually wouldn't even think of"
Daniel Gardner
Weingarten Realty
"Resquared helps you get the exact tenant you're looking for, it's essential to be able to target for specific uses."
Fred Reynolds
Phillips Edison & Company
"I believe in my heart that Resquared is a grand slam of a product and would be a huge asset to anyone in the CRE industry."
Myles Stepner
Encore Capital Management
"Resquared pretty much has it all, so I have to do virtually no work outside of Resquared to get the information that is helpful to me in my prospecting"
Daniel Gardner
Weingarten Realty
"Prior to Resquared, we were reaching 40 businesses tops per week. Now, the number of businesses I can hit each week is unlimited."
Courtney Bruehl
Weingarten Realty
"Prospecting before Resquared was painful... I spent hours doing what we could do with Resquared within minutes, it has been complete night and day"
Jordon Mullen
Weingarten Realty
"Across the board overall, the data has been super consistent and really helpful to all of us"
“The velocity of people we’re able to touch with Resquared is exponential”
Stacey Cachat at Tricor Properties began using Resquared’s prospecting platform earlier this year and took her usage up a notch in October with our Prospecting Challenge. This friendly competition between Resquared users promoted increased usage of the platform’s features like email and Facebook messages and resulted in a super quick win for Tricor. Read the case study below to find out more about their win!
THE PROBLEM
Stacey was tasked with the challenge of filling a second-generation restaurant space in Denver, NC. She knew that the center would benefit from a great local business as opposed to a national chain, and she knew she needed to fill it quickly. Filling this space was also made more challenging because the center already had several restaurants so she would need to find a specific type of cuisine that is not already in the center.
With the site located over an hour away, she knew she needed to move away from traditional canvassing methods to find the right tenant for the space.
THE SOLUTION
Stacey had heard of the October Resquared Challenge from her client success manager and immediately knew this was the sign she needed to fill this space digitally as opposed to driving around out in the field for hours. So, she joined the Resquared prospecting challenge with the goal of finding an awesome local restaurant to fill the space in Denver.
Step one was to set up her search, excluding the restaurant categories that are already in the center: Greek, Asian, burgers, pizza, and breakfast.
She initially thought Italian would be a good fit, but after narrowing down her search, she settled on southern and creole food.
This search yielded around 500 possible businesses that are non-chain, have a Facebook page and a contact email. Stacey was able to craft a custom message using one of Resquared’s templates. Here is an example of the first email she sent:
"Hi- I'm working with a beautiful shopping center in Denver, NC. We have a space available for lease. Do you have any plans to relocate or expand? I was reading about Hot Plate Soul Eatery and thought you might be a good fit. Let me know and I can send you a flyer or set up a tour.
Ps. Our space for lease is a fully built out restaurant space"
Out of the 500 businesses she contacted, she had many leads and ultimately had 5 potential tenants tour the space.
Interestingly, the business owner that ultimately signed on for the space opened Stacey’s initial outreach email 9 times, which she could see on Resquared’s platform. Knowing the business owner opened the email this many times keyed Stacey into knowing they were interested and so she sent a follow-up email which they then responded to.
The business owner loved the space and thought it was perfect for the second location of their southern-style restaurant, Hot Plate Soul Eatery.
From the date of the tour to the date of the signing on November 8th, just eighteen days went by, even exceeding Stacey’s hopes for a quick deal.
Because of Resquared, Stacey was able to reach a high volume of great local businesses which led her to Hot Plate Soul Eatery at the perfect time as they were looking to expand.
On using Resquared, Stacey remarked, “The velocity of people we’re able to touch with Resquared is exponential!”
Stacey and her team at Tricor look forward to continuing to use Resquared for prospecting and finding unique local businesses for their centers, helping them to connect with more people in their communities and create more opportunities for business owners.
If you’re curious if Resquared can help you fill your centers in record time like Stacey, reach out today for a custom demo with the Resquared team.
