Know Your Market: When You Know Where It Is, You Don’t Have to Guess

Tyler Carlson·May 12, 2025

‍“We know where our market is, we’re not looking, we’re not guessing.”

That line came from one of our clients, Favour, and it stuck with me for a reason.

Knowing exactly where your market is changes everything. It changes how you prospect. It changes how you spend your time.

And most importantly, it changes your results.

At the end of the day, it’s not about getting more leads, it’s about getting the right ones.

📍 The difference is between trying to sell to everyone and speaking to the right people

Imagine walking into a room with 100 people and trying to convince every single one of them that they need what you sell, even if you don’t know who actually does.

Exhausting, right?

Now imagine walking into a room with 10 people who already have the exact problem you solve.
You’re not selling, you’re simply offering a solution.

That’s what it means to know your market. It means:

• Knowing who is likely to buy
• Avoiding wasted time and energy on the wrong prospects
• And working with clarity, precision, and purpose

🧠 What does “knowing your market” mean in practice?

A lot of people say things like “my audience is small businesses” or “I’m selling to people who want to grow”.

That’s still too vague.

Knowing your market for real means being able to answer:

• What types of businesses respond best to my campaigns?
• Where are my best customers located?
• How many employees do they usually have? How long have they been in business?
• What do they have in common?

And the answers are already in your data.

With Resquared, you can create separate lists based on lead type or strategy, and then analyze the performance of each one individually.

This helps you spot patterns and adjust your targeting, all in just a few clicks.

🔍 It’s not just about knowing where to look. It’s about not wasting time.

Cold outreach takes real effort.

You write, send, follow up, and try to learn what worked and what didn’t.

If you’re doing all of that based on random guesses, frustration is guaranteed.

But when you know exactly where your market is, everything changes:

• Your messages are more effective
• Your time is better spent
• And your results become more predictable

You're no longer operating in trial-and-error mode. You're working strategically.

Just like our client said: We’re not looking. We’re not guessing. We know.

Conclusion

If you’re still reaching out to everyone, hoping something sticks, it might be time to pause and ask yourself:

Who is my market?

And if you need help figuring that out, we’ve got you.

Want to see how to identify your best leads inside Resquared?

Let’s chat. We’ll show you how to turn guessing into strategy and strategy into results.