How to Prospect Small Business Owners on Instagram in 2023

How to Prospect Small Business Owners on Instagram in 2023




July 17, 2023

Instagram can be a valuable platform for connecting directly with local business owners. Small businesses are more likely to have a presence here compared to LinkedIn, and their contact information may not be readily available on corporate lead generation tools like Zoominfo.

In this blog post, we'll guideyou through the process of prospecting for small business owners on Instagram.

1. Open Instagram

Launch the Instagram app on your mobile device or visit the Instagram website on your computer.

2. Go to the Discover page

Once you're on the Instagram home screen, navigate to the "Discover" page. You can typically find this by tapping the magnifying glass icon at the bottom of the screen.

3. Locate the Map icon

On the top right-hand corner of the Discover page, you will see a map icon represented by a location pin. Click on it to access the map view.

4. Explore local businesses in your area

After opening the map view, numerous popular businesses in your area will appear on the screen. Highlighted below, you'll see that a list of business categories in the area pops up.

5. Use the search bar to find specific business categories & generate a list

Utilize the search bar located at the top of the screen to look up the specific business category you are interested in. For instance, if you are looking for cafes, type "cafes" into the search bar. Click on any of the listed businesses to access their profile.

6. Direct message (DM) the business owner

Once you've accessed a business profile, you can send a direct message to the business owner. Make sure you check out the businesses that are most likely to be on Instagram and out our tips on outreach.

Social media platforms like Facebook and Instagram are an extremely effective way for connecting with small business owners and ignoring them is only harming your sales outreach.

By following the steps outlined above, you can easily find and engage with small businesses in your area. Utilize this powerful tool to enhance your business outreach and establish valuable connections with small business owners on Instagram.


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