12 Software Tools for the Commercial Real Estate Tech Stack in 2024

In today's fast-paced commercial real estate leasing industry, it's important to have the right software tools to streamline your sales and marketing efforts. But with so many options available, it can be challenging to know where to start. 

In this blog post, we'll discuss a handful of popular software tools that every modern leasing team should consider having in their toolbox.

Outline:

• What is a tech stack in Commercial Real Estate?
• CRM Software for Commercial Real Estate
• Virtual Tour Software
• Lease Management Software
• Commercial Real Estate Listing Software
• Data & Analytics Software
• Database, Lead Generation, CRM, Marketing and Analytics: Meet Resquared

What is a tech stack in Commercial Real Estate?

A tech stack is a combination of technologies such as systems, tools, frameworks, software, and programs used to build and operate a digital product or service.

For commercial real estate, a tech stack usually means software as a service (SaaS) that contains all the main features needed to prospect, nurture, and convert leads. For example, lead generation, email marketing, CRM, analytics, and more.

Your tech stack could include the software you use to generate leads, the tool for email and social media marketing to connect with them, and the software you use to generate reports about your results for your team.

Ideally, you should use fewer but more complete software solutions. In this article, we will explore popular software and tools in these main categories:

• Lead generation 
• CRM (Customer Relationship Management)
• Virtual Tour
• Lease Management
• Commercial Real Estate Listing
• Data & Analytics 
• Marketing: social media, email marketing

CRM Software for Commercial Real Estate

CRM (Customer Relationship Management) software helps you in all the processes of managing leads and customers. It involves creating contacts for your leads, nurturing them, converting them into customers, and then nurturing your customers to retain them.

Salesforce

Salesforce is a cloud-based CRM that helps leasing teams manage customer relationships and sales pipelines.

Key features:

• Highly configurable
• Offers robust reporting, analytics, and integrations with 3rd party tools
• Likely the most expensive option
• Often requires a strong learning curve 

Hubspot

Hubspot is another popular CRM platform that offers a range of marketing and sales tools, including email marketing, social media management, and landing page creation.

Key features:

• Offers free version and less expensive tiers for smaller teams/agencies
• Not as customizable as Salesforce
• Landing Pages and Forms
• Email Marketing
• Social Media
• Lead Management and Tracking Software
• Automation (workflows, sequences)

Sharplaunch

Sharplaunch is designed specifically for the commercial real estate industry. It offers a comprehensive suite of tools to help real estate professionals manage and streamline their business operations.

Key features:

• Tailored for commercial real estate
• Offers lease management & property valuation tools 
• Email Marketing & Analytics

Virtual Tour Software

Virtual tour software can help leasing teams create 3D or 360-degree virtual tours of commercial properties, allowing potential tenants to view the space remotely. 

While most commercial real estate professionals realize that most prospects don’t sign a lease on a virtual tour alone, virtual tours are still an essential marketing tool in today's market. 

Matterport

Matterport is a leading virtual tour software that offers 3D scanning technology and virtual reality integration. It allows leasing teams to create immersive, interactive virtual tours that can be shared easily with potential tenants.

Key features:

• Most advanced camera technology
• Wide range of customization options (e.g., add annotations, floor plans, etc.)

Cupix

Cupix is a web-based virtual tour software that allows leasing teams to create 3D virtual tours using just a standard 360-degree camera. Its platform offers advanced features such as tagging and measurement tools, as well as integrations with other software tools.

Key features:

• Relatively inexpensive compared to Matterport (a good option for smaller firms)

Lease Management Software

Lease management software helps commercial real estate professionals manage their properties and leases efficiently.

Yardi

Yardi is a cloud-based lease management software that offers features such as lease tracking, financial management, and reporting.

Key features:

• Known for robust accounting and investment management features
• Desktop-based (vs. cloud-based)

VTS

VTS is a lease and asset management platform that helps users with tracking leads, managing lease negotiations, and collaborating with brokers. It also offers market intelligence and analytics to help real estate professionals make data-driven decisions. 

Key features:

• Enhanced communication and collaboration features to improve transparency among stakeholders
• Offers robust analytics and market intelligence

‍Commercial Real Estate Listing Software

Commercial real estate property data software helps professionals access detailed information about properties and market trends.

Loopnet

LoopNet is a commercial real estate listing platform that offers property data, research, and analytics tools. It also offers lead generation and marketing services for property owners and leasing agents. 

Key features:

• Most extensive property database 
• Premium members get enhanced property exposure, priority placement, and advanced marketing tools to maximize visibility 

Crexi

Crexi is another commercial real estate listing platform that offers a range of property data and market research tools. Its platform also allows leasing teams to create marketing materials and track property leads.

Key features:

• Deal management
• Virtual deal rooms
• Bid management and auctions

Data & Analytics Software

Placer.ai

Placer.ai is a location analytics platform that offers insights into foot traffic and consumer behavior for commercial properties.

Key features:

• Allows leasing teams to identify leads based on demographics and behavior

Reonomy

Reonomy is a property intelligence platform that aggregates data from multiple sources, including public records, proprietary data sets, and partnerships, to offer a robust database of property and market information. 

Key features:

• Helps CRE professionals identify potential investment opportunities and do due diligence on spaces 
• Users can access ownership history and changes, as well as property valuation data

Database, Lead Generation, CRM, Marketing and Analytics: Meet Resquared

Resquared is the complete platform for selling to local businesses. You can contact data on every local business, send optimized email and social outreach tools, and have step-by-step built-in playbooks.

Key features:

• Data on over 12 million local businesses
• Email with 2X higher open rates and 10X higher response rates
• Management of Sales Pipeline
• Outreach Analytics
• Social Media Marketing
• Connection with CRM (Hubspot or Salesforce)

If you're looking to connect with brick-and-mortar businesses, schedule a demo and see how Resquared works with one of our prospecting experts.