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As the age old saying goes, time is money. And in the commercial real estate industry, we are no strangers to losing precious time and resources to the prospecting process.

Facebook messenger has merged with Instagram messenger. So this is what that means for retail leasing!?

We always take the path of least resistance. It is in our nature to do so. It allows us to save energy. To stay safe. But, this doesn’t go well with prospecting, especially cold.