How Atlantic Retail’s Mara Frumkin Uses Resquared to Supercharge Prospect Engagement

Griffin Morris·March 18, 2024

Mara Frumkin, broker at Atlantic Retail, is a third-generation commercial real estate professional following in the footsteps of her father and grandfather. Mara has carved her niche in tenant and landlord representation and even manages several shopping centers along the way.

Discovering Resquared

When Mara’s team brought on Resquared at Atlantic Retail, she quickly recognized its value, noting how fellow brokers successfully leveraged the platform to close deals.

Resquared’s marketing capabilities caught the attention of many within the brokerage community, including Mara, who was impressed by the efficiency and reach it offered.

Efficiency Unmatched

Since getting acquainted with Resquared, Mara says her favorite feature is its ability to dramatically increase engagement rates. She highlights how the response rate she sees on Resquared boosts her credibility as a broker when speaking with landlords.

This efficiency was a game-changer for Mara, especially when compared to the tedious process of manually Googling for potential leads and contact information.

“When we send out 500 emails, we got 40 responses. It makes you look super impressive to a landlord. You certainly cannot reach out to the same amount of volume alone that you can with Resquared.”

Successes with Resquared

From securing 20-30 leads for a new medical office building — a sector outside her usual network of retailers — to engaging with local businesses like yoga studios, pizza parlors, and Chinese restaurants, the platform has expanded Mara’s outreach significantly.

Moreover, Resquared has introduced her to new and local concepts, elevating her service to tenant representatives by connecting them with unrepresented businesses.

White Glove Service

Mara consistently praises the user-friendliness of Resquared and loves the responsiveness of the customer success team for their immediate support whenever she faces challenges.

“If I’m ever having trouble or need a refresher, the customer success team hops on it immediately.”

By leveraging the Resquared’s ability to send hundreds of emails to real local business owners at once, Mara not only impresses landlords but also broadens her network to include a diverse range of new business opportunities.

Her success showcases the transformative power of Resquared in supercharging the prospecting landscape of commercial real estate.