When you are the owner and the dealmaker, time is stretched thin. 

You need a way to create conversations with local operators without piling on extra work.

That is where Collin Goslin, a Michigan-based owner of three neighborhood strip centers, landed. He was unsure whether Resquared would make a difference. 

A year later, his pipeline told a different story.

Before Resquared: depending on brokers meant uneven focus

Brokers had competing priorities, and the smaller spaces were not getting consistent attention.

 “Relying on brokers to bring us, it’s just…you never know what their interest is. They can’t spend enough time on your center. They have other clients. And Resquared really helped us out, and just added people to our database.”

After Resquared: 1,000+ leads

Landlords often ask if local business owners will actually reply. Collin’s experience shows they do. 

“I’ve gotten like a thousand or more leads. And concrete people I’ve spoken to with serious interest, it’s been around 250. So it’s been good.”

That’s enough interest to keep his calendar packed: around 20 tours a week and a steady cadence of 1–2 LOIs.

Instead of hoping someone else pushes his listings, Collin now builds direct relationships with local operators. 

Data credibility matters

“They reply. For the most part, these small businesses are not paying for a million domains or aliases. So they got one [email domain, that is in Resquared].”

That direct line means he can book tours quickly and keep momentum, especially with mom-and-pop tenants who prefer simple, human outreach.

Resquared’s local business data gets into inboxes, and owners write back.

Schedule a demo with our team to build a tenant pipeline like Collin.